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Judicial Review of Digital Economy Act could well suceed By Chris Telfer / 07 November 20110

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Officials from the Scottish government have made a request to UK communications minister Ed Vaizey to support their bid to... read on »

Social Media

If you own an e-Business, operate a website or run an e-Commerce store, your audience is an online one.

It is an audience gaining online presence, voice and influence, thanks largely to the increase in social media, social media marketing and user-generated content. The customers of today are shaping the opinions and spending habits of the customers of tomorrow. Social Media Marketing is centred around affecting these informed spending decisions and harnessing their potential to increase profits for your brand.

What is Social Media Marketing?

Social Media is a way of describing collective conversations taking place online. When people create and contribute content to an interactive platform, they are partaking in social media. Social Media Marketing is the process of marketing your company via these stimulating, engaging interactions.

The Appeal of Social Media

Social Media Marketing is supported by special internet-based tools that encourage users to interact with each other by sharing content, information and opinions though the Web. Some of the most popular and therefore key functions of SMO include:

  • Communication – Having a conversation with one of many persons.
  • Collaboration – Working with others to create something.
  • Multimedia – Sharing photos, videos, audio clips and other forms of media online.
  • Reviews and Opinions – Exchanging opinions of products, services, locations and more.

Social Media has completely revolutionised the way people search for information online and the trust consumers place in these sources. Consumers are now turning to each other for first-hand reviews and feedback on services and products of interest on an unprecedented scale.

Who Should us Social Media Marketing Services?

Social media marketing is applicable to any online business, or rather any business with an online audience. Social media marketing typically revolves around companies, products, services and events, serving as a common ground where marketers and consumers can directly interact and intermingle.

Social media services function as 'online water coolers' were consumers can:

  • Gather with trusted friends and familiars on social platforms, such as Twitter.
  • Discuss topics of interest, such as products, services and events they have recently enjoyed

Websites, e-Commerce stores and e-Businesses have made an effort to incorporate tools, features and platforms to ease and facilitate conversations around products, services and events. In addition, to allow the sharing of various content, many include the following key services:

  • Text-based comments and reviews
  • User-submitted imagery and videos

Now that you know more about Social Media Marketing, learn how you can take full advantage of this wonderful platform with Social Media Optimisation.

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