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Search engines are an essential marketing element for any online business wishing to grow as a brand. It is little wonder that so many companies now recognise the need to reach out to online consumers through site optimisation for better natural rankings and paid inclusion through pay-per-click (PPC) platforms.
Cultivate Media has many years experience working with and through these platforms and are on hand to ensure you invest in the right platform and with the right budget to optimise your ROI.
In much the same way natural search engine results are provided, paid ads are judged on a variety of factors to assess relevance before being displayed to users. These include content relevance to search terms, load times, click-though rate (CTR) as well as many others that determine not only where you appear but also how much you pay for the priviledge.
Our goal when optimising for PPC is to ensure that your campaign meets these criteria the most effectively for the most popular relevant searches when compared to your competitors, ensuring you the best possible returns from your marketing spend.
Unlike SEO, the benefits of PPC account management can be seen almost immediately, as changes made to your PPC campaign take effect immediately after implementation and can be an excellent place to start when promoting your brand via search engines, allowing you to test strategies with smaller budgets and time commitments than website optimisation.
Whether taking over an existing campaign or implementing one from inception to delivery of results; Cultivate Media will provide a highly-targeted, affordable and transparent campaign based on our extensive industry keyword research. This will ensure you bid only on the most relevant and popular keywords.
Our measure of success is your ROI. We put forward bid management systems that ensure you always pay the optimum amount for any given click. It is our aim to drive down the cost of your campaigns whilst boosting the returns you see.
Our PPC campaigns are under 24/7 monitoring and analysis as they run and our monthly performance reports to you will make sure you stay up to date with how we're doing and how we next intend to grow your business through paid search.