Google and Citizens Advice Bureau Team-up on "Good to Know" Campaign

Google have teamed up with the Citizens Advice Bureau (CAB) to launch their first ad campaign promoting user safety and security on the web, the “Good to Know” campaign.

The campaign is being run across numerous mediums, including print, online and public transport ads, and will focus on the topics of; secure passwords, logging out of websites when finished, two-factor email authentication, cookies and child protection.

It is the first time that Google have run a campaign that promotes something other than a product, like the Chrome ads we saw everywhere last year, so it will be interesting to see the impact it has on the brand, who are the primary source of funding for the ads.

Chief executive of the CAV, Gillian Guy, said of the campaign that “Information’s a powerful tool for preventing problems from arising in the first and safety, personal data and identity theft are among the top concerns of people of using internet”

.

A source at Google said “the website and advertising campaign aim to empower users to tackle their online security concerns and make more informed decisions about their internet use”.