Bing Gets Contextual in Bid to Widen Reach

In recent times a “new search order” appears to be in the midst of emerging, with both of Microsoft’s entries to search, Bing and Yahoo, starting to take significant bites out of Google’s market share. With this has come new opportunities and Bing, with it’s rise last year from 7.2% to 30% market share in the US, is in search of contextual search partners to capitalise on, and dominate the search space.

Stefan Weitz, a product director at Bing said “Bing will soon offer more and more data resources for the search results including various social media and networks, booking services and even real life businesses.”

Bing is intending to work by identifying the intent of a user, serving tailored results based on this intent, and doesn’t want to continue on the same path as Google, who they believes dependents on link popularity and Google page rank is out-dated

Mr Weitz said of this new found search mythology that “Bing wants to stay away from today’s pidgin language noun and Boolean operator based search results and bring in more social aspects.”

Bing has already begun on its mission to change the face of search, integrating with the world’s number one social network Facebook to offer a socially driven search in real time. And is adamant that it will succeed in taking search away from what it describes as the “manipulatable” results of Google.