Search Engine Optimisation
Search is changing. A standard search with Google now yields images, videos, maps and even real-time social results from sites such as Facebook and Twitter. Google now even tailors results to individual users based on their recorded online habits, meaning while you might rank well for one person you could do poorly for another.
Search has changed. At Cultivate Media, we believe it's time for a new generation of SEO; constantly evolving with the search engines to provide our clients with successful, cost-effective marketing strategies and pay-per-click campaigns. If you're being left behind by the game, maybe it's time to speak to us.
Pay per click
Search engines are an essential marketing element for any online business wishing to grow as a brand. It is little wonder that so many companies now recognise the need to reach out to online consumers through site optimisation for better natural rankings and paid inclusion through pay-per-click (PPC) platforms.
Cultivate Media has many years experience working with and through these platforms and are on hand to ensure you invest in the right platform and with the right budget to optimise your ROI.
Affiliate Marketing is the practice of utilising relevant industry contemporaries to piggyback promotions for products, services and events in exchange for commission or shared profits. These 3rd party contemporaries are known as affiliates, and can do much to increase the number of sales your online presence generates and increase brand awareness for your company.
The reason Affiliate Marketing is so popular and indeed, so successful as a strategy is largely down to how cost effective the practice is. Payments are only made on sales successfully placed through your website, which always proves an ideal model for consumer-facing websites offering recognised products and sought after goods. This also means that Affiliate Marketing Campaigns will always run with a positive ROI, making them low risk and ideal for smaller budgets.
If you own an e-Business, operate a website or run an e-Commerce store, your audience is an online one.
It is an audience gaining online presence, voice and influence, thanks largely to the increase in social media, social media marketing and user-generated content. The customers of today are shaping the opinions and spending habits of the customers of tomorrow. Social Media Marketing is centred around affecting these informed spending decisions and harnessing their potential to increase profits for your brand.
Here at Cultivate Media, we are excited to offer services to our clients interested in establishing, enhancing and expanding their online presence through the popular social media web service.
Since its introduction in 2006, Twitter has been an online microblogging service. In its earliest phases, members could only post 140 character status updates to their connected friends, family and co-workers. Since these beginning, Twitter has exploded in size and scope, allowing for the sharing of limitless information across countless platforms and through integration in to other similar services.
The recent Social Networking buzz surrounding Facebook Marketing is in itself reason for brands to promote their goods and services online in this fashion. Facebook currently has more than 400 million active users, with half logging in on any given day.
In addition to this, Facebook's own advertising toolset allows us to specifically target acutely defined target demographics based on age, location, gender, orientation, marital status, employment status or any other of the myriad pieces of information each user supplies to facebook on sign-up.
If you and your business are new to digital marketing, or you are simply looking for an alternate agency to the one you have now, then CultivateMedia are for you. We offer a wide array of services, across a multitude of marketing practices, which can be tailored to your needs, irrespective of the size of your business or the market sector you are active in.
What makes us different?
At CultivateMedia we don’t like to think of ourselves as just an agency, but rather your marketing department, working closely with you to achieve the growth targets you’ve set for your business whilst freeing you to get on with what you do best. By working with you, rather than for you, we can provide your business with a more coherent marketing strategy, comprised of various digital practices including SEO, PPC, Social Media and Affiliate Management.
It’s not magic, it’s common sense
We believe in transparency at CultivateMedia, and as such we work hard to ensure that our clients are informed or workings, changes and above all results, as and when they are achieved. We take great pride in this transparency, and unlike many other agencies we won’t attempt to explain away a lack of results with unfounded speculation as we believe that it’s not magic, it’s common sense that is key to the success of your digital campaigns.
"Since working with Cultivate Media we have seen consistent growth in online sales, from what was almost nothing when we started to where we are today. Great agency, great people and even better results."
Sunil Varma (Director) from See In Style
We are a digital marketing agency based in London, who specialise in Search Engine Optimisation (SEO), Pay per Click Management (PPC), Social Media Optimisation (SMO) and Affiliate Program Management. Whether you are new to digital marketing, or have been in online business for many years, we have the skill-set, experience and know-how to help you cultivate and grow your website.
Unlike many other digital marketing agencies out there, we don’t just do Search Engine Optimisation and Pay Per Click Management, as we believe that for your business to truly succeed it needs to tap into all of the marketing mediums currently available to it, and that a coherent digital strategy than incorporates Social Media Marketing and Affiliate Marketing, and not just Search Engine Optimisation and Pay Per Click Marketing, giving your business a far more diverse marketing plan, ensuring its ability to maintain growth whatever is thrown at it.
Search Engine Optimisation, or SEO, is the means by which we’d tweak your website for better performance within the leading search engines. As an industry, Search Engine Optimisation is not new, and has long been key to the success of digital business, rendering Search Engine Optimisation as a necessity, if not the focus, for any digital marketing strategy. Contrary to what many Search Engine Optimisation specialists and SEO consultants London may tell you, it’s not magic, it’s common sense. A Search Engine Optimisation agency is there to work to provide your site with the attributes that a search engine needs to identify its right to rank for any given term, based on its relevance and popularity, and not to artificially manipulate the search engine results. It is important to understand this, as optimising your site in this way is the only way to ensure that your site ranks consistently for your keywords through Search Engine Optimisation.
If you are looking for a new London SEO company then we can help. We have worked to achieve impressive results for our clients and boast some of the best positios of any London SEO agency, giving us the expertise, experience and first-hand know-how to get the most out of Search Engine Optimisation for you and your business. To find out more about our SEO services simply pick up the phone and give us a call to speak to one of our London SEO consultants now.
PPC Agency London
Pay Per Click management, or PPC management, is another important marketing facet for your business, and is much like Search Engine Optimisation as much as it being critical to the success of your business as well as in its nature, drawing highly qualified visitors who are already interested in your products and services. The one clear and obvious benefit that Pay Per Click management has over its organic cousin is the ability to drive prospective customers to your site instantly, without having to wait for a number of months to take effect, making PPC management London an attractive option for those businesses that are newly established and lack the ability to rank in their own right, or the customer base to keep them afloat until the efforts of their SEO agency London kick in.
If you are looking for a new London PPC consultant to manage your campaigns then get in touch by phone, email or using the live chat provided on our website. Once of our seasoned PPC experts will be on hand to give you all of the information and advice to really get your campaigns really working for you.
Social Media Marketing, otherwise known as Social Media Optimisation, or SMO, is a relatively new marketing phenomenon, drawing on the almost limitless means and methods by which we keep in touch with the wider world today. Any good Social Media Optimisation campaign will work to incorporate all of these popular social sites and networks, including the likes of Facebook, Myspace, Twitter, as well as those more focused to business users, such as LinkedIn and Xing, depending on your offering and whether your business is primarily B2C or B2B. Social Media Marketing, and it’s optimisation, can be very powerful tools, making it possible for website to build impressive followings by tapping into the brand building power these networks possess, which can turn a relatively new and unknown business into a worldwide enterprise in a surprising short space of time, provided your Social Media Optimisation is executed properly.
Affiliate Program Management, and Affiliate Marketing as a whole, can be a very powerful means by which you can generate sales and leads, on a commission basis, eliminating the financial risk required with other digital marketing practices such as Search Engine Optimisation. The biggest problem many businesses who are starting out in Affiliate Marketing encounter is how difficult it can be to get your brand to stand out amongst a sea of rival merchants, all jostling for the same affiliates. A good Affiliate Program Management specialist will ensure that your program has all of the attributes, promotions and creative, needed to draw in affiliates from your competitors, putting your website at the forefront of your industry within the Affiliate Marketing community.